Google advertising built around your budget and your goals
Google advertising services: Google Ads campaign setup, then Google Ads management services each month, for businesses and individuals who want more calls, enquiries, orders or website visits.
Reply within 24 hours · Price before work starts · The accounts and access are yours
What is Dozet Google Ads?
Dozet Google Ads is a service for building and running Google ads. The goal is not merely to switch a campaign on, but to have it set up correctly, measurable and optimized against real results.
Analysis
A review of your offer, website, goals and competitors, with a proposed campaign structure.
Campaign setup
Setting up the campaign, ad groups, keywords, ads and the basic negative keywords.
Conversion tracking
Tracking set up for a form, a phone call, e-mail, WhatsApp, an order or another goal.
Campaign maintenance
Monthly optimization of the campaign according to budget, results and workload.
Who is this service for?
The service is meant for companies that want to appear on Google at the moment potential buyers are actively looking for their products or services.
Google Ads campaign setup pricing
The price follows the scope of the work: the number of campaigns, the number of ad groups, the type of conversions, the monthly budget and any advanced features.
The first step
Google Ads account analysis
A review of your offer, website, search competitors and keywords, with a written campaign plan.
Price 14.900 RSD ($142.47)
Setup packages
Dozet Google Ads
Smaller Search campaign
Basic structure, without conversion tracking.
What you get:
- Analysis and plan: a review of your offer, website, goals and competitors in search, with a proposed campaign structure — $142.47.
- Setup of the first Search campaign: budget, locations and location exclusions, language, bidding strategy, ad schedule, device adjustments, ad extensions (sitelinks, callouts, call) and an initial negative keyword list of up to 50 terms — $142.47.
- Two ad groups, one per topic or service, up to 20 keywords each — $57.37.
- Ad copy for both groups: one responsive ad each, up to 15 headlines and 4 descriptions — $57.37.
- Testing and launch: a check of links, ads, settings and budget — $46.85.
If the analysis has already been paid for separately, its amount is deducted from the package price.
Standard Search campaign
More ad groups and conversion tracking.
What you get:
- Analysis and plan: a review of your offer, website, goals and competitors in search, with a proposed campaign structure — $142.47.
- Setup of the first Search campaign: budget, locations and location exclusions, language, bidding strategy, ad schedule, device adjustments, ad extensions (sitelinks, callouts, call) and an initial negative keyword list of up to 50 terms — $142.47.
- Three ad groups, one per topic or service, up to 20 keywords each — $86.06.
- Ad copy for all three groups: one responsive ad each, up to 15 headlines and 4 descriptions — $86.06.
- Conversion tracking for one goal: a form, a phone click, e-mail, WhatsApp or an order — $65.98.
- Testing and launch: a check of links, ads, settings, budget and conversions — $46.85.
If the analysis has already been paid for separately, its amount is deducted from the package price.
Add-ons to the chosen package
Terms that apply to every add-on
A price per unit, in case the scope outgrows the base package. This is not a list you are meant to assemble an offer from — the package works without a single add-on, and I will tell you which of these pays off once I see your offer and your competitors.
What I commit to:
- An add-on is charged per unit, at the price on this list, with no later change of price.
- The account and the campaign are in your name and stay yours, also after the work together ends.
- You learn the price of every additional piece of work before I do it.
Before we start, prepare:
- A Google Ads account, or your consent for me to open one in your name.
- A chosen package, or a campaign already running in your Google Ads account.
Not included in the price:
I write this so you understand the price before ordering, not after. Everything on the list is something I can do, but it is agreed and charged separately.
- The Google advertising budget. It is paid directly to Google and is not part of the service price — the price covers the work on the campaign.
- Building or changing the website the ads lead to, including translations.
Second Search campaign
A second campaign in the same account, with its own ad group and ads.
Price 15.900 RSD ($152.03)
- A separate campaign with its own budget, location and display rules, for another service, another area or another language.
- Includes one ad group with up to 20 keywords and one responsive ad for it.
- Every further campaign in the same account costs less.
What I commit to:
- A campaign is not launched before the links, ads, budget and conversion tracking have been checked.
- Negative keywords are set from the start, so the budget does not go to searches that bring you no business.
- Every further campaign in the same account costs less than the previous one. The price applies to campaigns ordered together, not retroactively to earlier ones.
Second Search campaign
A second campaign in the same account, with its own ad group and ads.
Price 15.900 RSD ($152.03)
Before we start, prepare:
- A payment card set up in the Google Ads account, since the budget is paid directly to Google.
- The monthly budget you are ready to spend on advertising.
- A list of the services or products you want to advertise, and the area you work in.
Not included in the price:
I write this so you understand the price before ordering, not after. Everything on the list is something I can do, but it is agreed and charged separately.
- Advanced features: remarketing, Performance Max, Google Shopping, Merchant Center, in-store sales tracking, CRM connections and detailed reports. These are quoted separately, because they depend on the website and the business system.
- The accuracy of the claims in the ads — prices, deadlines, guarantees and the like are confirmed by you before launch.
Third Search campaign
A third campaign in the same account, with its own ad group and ads.
Price 13.900 RSD ($132.91)
- The same scope as the second campaign: its own budget, location and display rules, one ad group with up to 20 keywords and one responsive ad.
- It costs less than the second one, because the account structure and part of the keyword research are already done.
What I commit to:
- A campaign is not launched before the links, ads, budget and conversion tracking have been checked.
- Negative keywords are set from the start, so the budget does not go to searches that bring you no business.
- Every further campaign in the same account costs less than the previous one. The price applies to campaigns ordered together, not retroactively to earlier ones.
Third Search campaign
A third campaign in the same account, with its own ad group and ads.
Price 13.900 RSD ($132.91)
Before we start, prepare:
- A payment card set up in the Google Ads account, since the budget is paid directly to Google.
- The monthly budget you are ready to spend on advertising.
- A list of the services or products you want to advertise, and the area you work in.
Not included in the price:
I write this so you understand the price before ordering, not after. Everything on the list is something I can do, but it is agreed and charged separately.
- Advanced features: remarketing, Performance Max, Google Shopping, Merchant Center, in-store sales tracking, CRM connections and detailed reports. These are quoted separately, because they depend on the website and the business system.
- The accuracy of the claims in the ads — prices, deadlines, guarantees and the like are confirmed by you before launch.
Fourth and every further Search campaign / campaign
Every campaign after the third one, in the same account.
Price 11.900 RSD ($113.79)
- The same scope as the second and third campaign, per unit.
- For accounts with seven or more campaigns the price is agreed separately, according to scope.
What I commit to:
- A campaign is not launched before the links, ads, budget and conversion tracking have been checked.
- Negative keywords are set from the start, so the budget does not go to searches that bring you no business.
- Every further campaign in the same account costs less than the previous one. The price applies to campaigns ordered together, not retroactively to earlier ones.
Fourth and every further Search campaign / campaign
Every campaign after the third one, in the same account.
Price 11.900 RSD ($113.79)
Before we start, prepare:
- A payment card set up in the Google Ads account, since the budget is paid directly to Google.
- The monthly budget you are ready to spend on advertising.
- A list of the services or products you want to advertise, and the area you work in.
Not included in the price:
I write this so you understand the price before ordering, not after. Everything on the list is something I can do, but it is agreed and charged separately.
- Advanced features: remarketing, Performance Max, Google Shopping, Merchant Center, in-store sales tracking, CRM connections and detailed reports. These are quoted separately, because they depend on the website and the business system.
- The accuracy of the claims in the ads — prices, deadlines, guarantees and the like are confirmed by you before launch.
Ad group
A keyword structure for one topic, service or category.
Price 3.000 RSD ($28.69)
- One topic with its own keywords and its own ads, kept apart from the rest so it can be measured on its own.
- Up to 20 keywords per group, with a choice of match types and negative keywords at group level.
What I commit to:
- Negative keywords are set from the start, so the budget does not go to searches that bring you no business.
Ad group
A keyword structure for one topic, service or category.
Price 3.000 RSD ($28.69)
Before we start, prepare:
- The monthly budget you are ready to spend on advertising.
- A list of the services or products you want to advertise, and the area you work in.
Not included in the price:
I write this so you understand the price before ordering, not after. Everything on the list is something I can do, but it is agreed and charged separately.
- Advanced features: remarketing, Performance Max, Google Shopping, Merchant Center, in-store sales tracking, CRM connections and detailed reports. These are quoted separately, because they depend on the website and the business system.
- The accuracy of the claims in the ads — prices, deadlines, guarantees and the like are confirmed by you before launch.
Ad copywriting
Headlines and descriptions for one ad group.
Price 3.000 RSD ($28.69)
- The text a buyer sees in search: what you offer, why the offer is for them, and what they should do.
- One responsive ad per group: up to 15 headlines and 4 descriptions, with display paths.
- Ad extensions are set at campaign level and are part of the campaign setup price.
Ad copywriting
Headlines and descriptions for one ad group.
Price 3.000 RSD ($28.69)
Before we start, prepare:
- The monthly budget you are ready to spend on advertising.
- A list of the services or products you want to advertise, and the area you work in.
Not included in the price:
I write this so you understand the price before ordering, not after. Everything on the list is something I can do, but it is agreed and charged separately.
- Advanced features: remarketing, Performance Max, Google Shopping, Merchant Center, in-store sales tracking, CRM connections and detailed reports. These are quoted separately, because they depend on the website and the business system.
- The accuracy of the claims in the ads — prices, deadlines, guarantees and the like are confirmed by you before launch.
Basic conversion tracking
For one simple goal, on a site with ordinary pages.
Price 6.900 RSD ($65.98)
- Measuring what happened after the click: a submitted form, a phone click, e-mail, WhatsApp or an order. Without it you only see the number of clicks, not what they were worth.
- One conversion action, with a set counting method, conversion window and attribution model.
- Assumes the site has a confirmation page with its own address, or an already installed Google Tag Manager.
- Placing code inside the site or application is not included; for sites where the page does not change on confirmation, see advanced conversion tracking.
Basic conversion tracking
For one simple goal, on a site with ordinary pages.
Price 6.900 RSD ($65.98)
Before we start, prepare:
- Access to the website the ads lead to, so conversion tracking can be set up.
- Access to Google Tag Manager, so conversion tracking can be set up.
- The goal to be measured, if you are adding conversion tracking: a form, a call, e-mail or an order.
- A contact for the person who can change the site code, if measurement requires a change in the application.
Not included in the price:
I write this so you understand the price before ordering, not after. Everything on the list is something I can do, but it is agreed and charged separately.
- Placing tracking code inside the site or application. I set the tags in Google Tag Manager; changes in the site code are done by your developer.
- A cookie consent banner and the legal compliance of the site.
Advanced conversion tracking
For sites where the page does not change on confirmation, and for conversions with a value.
Price 16.900 RSD ($161.60)
- For sites written as a single application, where the address does not change after an order is sent, so ordinary tracking does not work.
- The conversion is captured as an event in Google Tag Manager, passing the order value, so bidding can target value and not only the number of enquiries.
- Includes enhanced conversions, phone click tracking and a check that every order is counted exactly once.
- The code that sends the event is built into the site itself. If your developer does that, this is the price; if I do it, it is agreed separately.
Advanced conversion tracking
For sites where the page does not change on confirmation, and for conversions with a value.
Price 16.900 RSD ($161.60)
Before we start, prepare:
- Access to the website the ads lead to, so conversion tracking can be set up.
- Access to Google Tag Manager, so conversion tracking can be set up.
- The goal to be measured, if you are adding conversion tracking: a form, a call, e-mail or an order.
- A contact for the person who can change the site code, if measurement requires a change in the application.
Not included in the price:
I write this so you understand the price before ordering, not after. Everything on the list is something I can do, but it is agreed and charged separately.
- Placing tracking code inside the site or application. I set the tags in Google Tag Manager; changes in the site code are done by your developer.
- A cookie consent banner and the legal compliance of the site.
Consent Mode v2
Required for advertising to visitors from the European Union.
Price 9.900 RSD ($94.66)
- Connecting cookie consent with Google tags, as European Union rules require.
- Without it Google does not record part of the conversions, so conversion bidding works with less data than it could.
- Assumes a consent banner already exists on the site. Its legal accuracy and wording are not part of this item.
Consent Mode v2
Required for advertising to visitors from the European Union.
Price 9.900 RSD ($94.66)
Before we start, prepare:
- Access to the website the ads lead to, so conversion tracking can be set up.
- Access to Google Tag Manager, so conversion tracking can be set up.
- A contact for the person who can change the site code, if measurement requires a change in the application.
Not included in the price:
I write this so you understand the price before ordering, not after. Everything on the list is something I can do, but it is agreed and charged separately.
- Placing tracking code inside the site or application. I set the tags in Google Tag Manager; changes in the site code are done by your developer.
- A cookie consent banner and the legal compliance of the site.
Linking with Google Analytics 4
So the campaign results are visible outside Google Ads as well.
Price 4.900 RSD ($46.85)
- Linking the Google Ads account with an existing Google Analytics 4 account.
- Tagging the traffic from ads and checking that a visit from an ad is credited to the campaign, not to the „direct” source.
- Creating a Google Analytics account from scratch is not included.
Linking with Google Analytics 4
So the campaign results are visible outside Google Ads as well.
Price 4.900 RSD ($46.85)
Small changes after delivery
Hourly work on the account / hour
Small changes and additions to an existing account, with no monthly commitment.
Price 3.000 RSD ($28.69)
For ongoing work on the account there is monthly maintenance, which costs less than paying by the hour.
Monthly campaign maintenance
Maintenance is charged monthly and depends on the budget, the number of campaigns and the complexity of the account. A larger budget means more search terms, more keywords, more testing and more responsibility.
Dozet Google Ads
Up to 30,000 RSD
A monthly advertising budget of up to 30,000 RSD.
- For a smaller campaign with one or two goals, where the range of search terms is still easy to survey.
30,000 to 70,000 RSD
A monthly advertising budget of 30,000 to 70,000 RSD.
- For steady advertising, where each month brings enough data to correct the ads.
70,000 to 150,000 RSD
A monthly advertising budget of 70,000 to 150,000 RSD.
- For several campaigns in the same account, with regular ad testing and a wider list of negative keywords.
150,000 to 300,000 RSD
A monthly advertising budget of 150,000 to 300,000 RSD.
- For an account with a larger number of campaigns, where the spend calls for constant supervision and more frequent changes.
300,000 to 500,000 RSD
A monthly advertising budget of 300,000 to 500,000 RSD.
- For accounts with several campaigns and several goals, where reporting is monthly and a mistake in the settings costs quickly.
- For budgets over 500,000 RSD, a larger number of campaigns or complex accounts, the price is agreed separately.
What comes with every job
The same applies to packages, add-ons and maintenance: what the price does not cover, what you prepare, and what I commit to.
Not included in the price:
I write this so you understand the price before ordering, not after. Everything on the list is something I can do, but it is agreed and charged separately.
- The Google advertising budget. It is paid directly to Google and is not part of the service price — the price covers the work on the campaign.
- Building or changing the website the ads lead to, including translations.
Before we start, prepare:
- A Google Ads account, or your consent for me to open one in your name.
What I commit to:
- The account and the campaign are in your name and stay yours, also after the work together ends.
- You learn the price of every additional piece of work before I do it.
Frequently asked questions
A short explanation of the basic terms, so you know what is charged and why.
Who works on your project
Dejan Dozet, independent programmer, programming since 2002. I run the work from the first conversation to delivery, with no middlemen.
Dejan Dozet PR Data Processing Tomislavci, Registration No. 63144568, Tax ID 108005073.
More about me
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