Website Development: Fixed-Price Packages, CMS and E-commerce

NoEmStilOK my CMS

Dozet WordPress theme

• I reply the same working day, the next one at the latest.
• The deadline runs from the agreed starting date, which I confirm once the complete material arrives — that is when you also get the exact delivery date. The clock stops while I wait for your feedback and resumes when it arrives.
• I fix defects free of charge for 30 days after delivery. A defect is something that does not work as agreed; a change is something you want done differently than agreed, and it is arranged separately.
• After delivery you receive every login, the source code and the database. The domain and hosting are in your name.
• You learn the price before, not after. If something outside the agreement comes up during the work, I tell you the price before I do it.
• A larger job is split into steps, each with its own price and deadline, paid step by step.

• Copywriting and translation The package covers entering the content you send me. Writing sales copy and translating into another language are not included — for a multilingual site that means you supply the text in both languages.
• Photography, logo and visual identity The design adapts to your content, but creating a logo, taking photographs and licensing stock images are separate work.
• Domain, hosting and e-mail I register and configure them, but they are registered in your name and you pay their yearly subscription. That is what keeps the site yours even when we no longer work together.
• Integrations with other systems Connecting a courier service, an accounting or warehouse system, or fiscal reporting is not part of the package. The price is set once I have seen that system's documentation.
• Legal texts The privacy policy, terms of use and cookie consent are placed on the site, but their wording and legal accuracy are yours to provide.
• Changes and SEO after launch After delivery the site runs without me. Routine checks and small edits are covered by monthly maintenance; larger changes are agreed as separate work.
• Advertising and paid tools Google Ads and social media, along with subscriptions to commercial plugins, are not part of building the site and are paid directly to the provider.

If something comes up during the work that was not part of the agreement, you learn the price before I do it — never afterwards. Change requests are priced separately and are never absorbed into the agreed package price. When a job is larger than a single package, we split it into steps, each with its own price and deadline, and you pay step by step.

The deadline starts when the material arrives, not when the invoice is paid. If anything is missing, I tell you straight away what exactly is holding the work up.

Decide on the topics first, then on the package

Every page covers one topic and one set of phrases your customers search for. That is why the number of pages is not a matter of taste — it follows from the list of topics.

1. Write down the topics your customers actually search for. A topic is one service, one product or one question you answer. “Replacing water pipes” is a topic; “services” is not.
2. That list is your page count. Five topics mean five pages, plus the home page and contact. From there you know which package you need.
3. The home page is a map, not a warehouse. It introduces each topic briefly and links to its page instead of covering everything itself.
4. A phrase a page is meant to rank for must not sit as plain text on other pages. Wherever it appears, it links to the page that owns that topic. The first occurrence on that page is enough; repeating the same link in every paragraph does not help.
5. Two pages on one topic are a mistake, not a double chance. They compete for the same phrase, so the search engine cannot tell which one to show. If topics overlap, merge them into one.

The material we need

• Texts — final, sorted by page and in the languages of the site.
• Logo and photographs — the logo in vector form if you have it, images at their original size, and confirmation that you hold the rights to them.
• Company details — full name, address, tax and registration numbers, phone, e-mail, working hours.
• Access — the domain and hosting if they already exist, or your consent for me to register them in your name.
• Legal texts — the privacy policy and the terms of use.
• Two or three example websites you like, with a sentence on why.
• One person who approves. Approval by committee is the most expensive way to keep a project waiting.