Internet Marketing: Website Development, SEO and Google Ads

A website, its ranking and its ads, from one contractor

Three services that follow one another: first a website that shows what you do, then optimisation so search engines can find it, then ads when you need traffic right away. The work is done by Dejan Dozet, a software engineer since 2002, not an agency that passes the job along.

If you already have a website, you start with optimisation or ads. If you do not, you start with a fixed-price package. Send an enquiry See the price list

Internet marketing services

The detail on each service, with its scope and its price:

Search engine optimization for better search engine ranking. Increase your traffic and achieve better positions on Google with my personalized SEO strategy....
SEOWebsite optimization

Why that order

Each service stands on its own. You can take just one, but in this order every next step builds on what the previous one put in place.

First step

The website

Without a site for visitors to land on, both optimisation and ads spend money for nothing. A package has a defined scope and a fixed price, so you know what you get before the work starts.

Website development
Second step

SEO

Search traffic is not paid for per click, but it has to be waited for. That is why it starts early, ideally while the site is still being built, when half the work solves itself.

Search engine optimisation
Third step

Google Ads

Ads work from day one and stop the same day you switch the budget off. They are used when traffic is needed immediately, or to cover the months before optimisation takes hold.

Google Ads campaigns

Where internet marketing ends and programming begins

The line is drawn by the type of work, not by the subject. Everything on the left is configuration and assembly on a ready-made platform, at a price known in advance. Everything on the right is code written to order, priced per project.

The same subject, two different jobs and two different pricing models
Internet marketingProgramming
Website packages, fixed priceCustom work on a site, priced per project
Theme setup and content entryA WordPress plugin written for you
Standard shop configurationNew modules in the NoEmStilOK CMS
Monthly maintenanceIntegrations, migrations, custom checkout logic

If you bought a package and then need something the platform cannot do, that belongs on the programming services page. If you already have a site and want a single feature built, a package is not what you need.

A website on code that is mine

I build sites on two platforms: the NoEmStilOK CMS, which I wrote myself, and the Dozet WordPress theme, derived from Twenty Twenty-One. My own CMS carries no hundred third-party plugins, the usual entry point for mass attacks, and no dependencies that one day stop being maintained. That is the difference between a site that was built and a site that was assembled.

Both platforms run on sites that are online today, so you can open them and measure for yourself: programiranje.co.rs scores a hundred out of a hundred in all four Google PageSpeed Insights categories, and sunearthenergy.rs passes all three Core Web Vitals on measurements from real visitors rather than an estimate.

See the portfolio of finished websites

Not sure where to start?

Write what your business does and what you want to achieve. I will tell you what makes sense first, what can wait, and what it costs.

Send an enquiry

I usually reply the same day.