Website Optimisation: SEO Services, Speed and Performance

Dozet SEO

Website optimisation: SEO and speed, with real implementation

Website optimisation here means two things I do myself, as an independent SEO consultant, and implement directly on your site: SEO services, so Google finds you for the right searches, including technical SEO and local SEO services, and website speed optimisation, so pages open fast and visitors do not leave before they see them. You can order each service on its own, and the prices are published on this page.

Technical SEO Website speed Performance On-page SEO Keyword research Local SEO SEO content AI / AEO / GEO
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Optimisation from analysis to implementation

Analysis and strategyA review of the website, competitors, keywords, content and technical condition, with clear priorities for the work.
Page optimisationOn-page SEO, content structure, metadata, internal linking and optimisation of important landing pages.
Website speedCaching, images, CSS and JavaScript, database and server: I find what slows the site down and fix it.
Technical implementationI can implement SEO changes directly on the website, instead of giving you only a list of recommendations for another contractor.
Monitoring and continued workI monitor Search Console, organic results and new issues and use them to set the next priorities.

SEO services I can include in your package

The package defines the monthly scope of work. Within that scope, I combine the SEO activities your particular website needs instead of applying the same checklist to every client.

SEO audit and strategy

A technical website review, competitor and keyword research, analysis of existing pages and a prioritised plan.

On-page SEO

Optimisation of title and meta elements, headings, content, URL structure, images, internal links and target pages.

Technical SEO

Crawl and indexing issues, canonical tags, sitemaps, robots directives, redirects, structured data, site architecture and technical errors.

Performance monitoring

Google Search Console, Analytics when available, organic queries, landing pages, technical health and a monthly work review.

Local SEO

Google Business Profile, local landing pages, location data, local queries, citations and local visibility.

SEO content

Content plans, SEO briefs, optimisation of existing content and preparation of new pages or articles when agreed.

Off-page SEO and authority

Analysis of backlink profiles, competitor links, citations and opportunities for relevant placements and outreach.

AI / AEO / GEO

Content structure, entities, schema and other changes that help search and AI systems understand and cite your content.

Website speed and technical optimisation

A slow site loses visitors before they read the first sentence. I offer speed optimisation as a standalone service, with or without an SEO package, on WordPress and custom-built sites: I measure where the time goes, fix the causes and measure again.

Caching

Page, object and browser caching, configured so the site stays fast after content changes.

Images and lazy-loading

Correct dimensions, modern formats such as WebP, responsive versions and deferred loading of images that are off screen.

CSS and JavaScript

Removing unnecessary scripts and plugins, combining and minifying files, and a loading order that does not block rendering.

Database

Slow queries, indexes, clearing out accumulated data and optimising the tables that slow down every page load.

Server and hosting

PHP version, compression, HTTP/2 and HTTP/3, server tuning and an assessment of whether the hosting is adequate for the site at all.

CDN

Serving images and static files from servers closer to the visitor, when the site has an audience in several countries or a lot of media.

Speed pricing Send a speed enquiry

Delivered

Real examples of speed improvements, SEO optimisation, domain migration and content improvements, with a description of the problem and the result.

What types of websites do I optimise?

I adapt the SEO service to the type of website, its business model and the actual scope of work. The package defines how much work is included each month, not where the client or audience is located.

Business and service websites
Local businesses and multiple locations
Online shops and catalogues
Multilingual and custom websites

Website optimisation pricing

For SEO, the price depends on the scope of work you need each month. The same packages apply to every client; only the amount of work and the combination of SEO activities required by your website differ. Website speed optimisation has its own prices and is ordered independently of the SEO packages.

SEO audit and initial analysis

What you receive:

Review of crawl and index status, robots, sitemaps, canonicals and redirects, site structure, on-page elements, internal links, structured data, performance, Search Console data, keywords, competitors, and content gaps.

What I commit to:

  • I review the agreed website and available data, separating critical issues from lower-priority recommendations.
  • You receive a prioritised SEO action plan that clearly distinguishes changes I can implement directly from work that requires another service.

SEO Audit / service

Version v1.0

Technical, content, and competitor review with a prioritised action plan.

Price 21.900 RSD ($209.14)

Before we start, prepare:

  • Provide the website address and a short note about your priority services or products.
  • Provide access to Google Search Console and Google Analytics when those accounts exist and are needed for the analysis.

Not included in the price:

I write this so you understand the price before ordering, not after. Everything on the list is something I can do, but it is agreed and charged separately.

  • Implementation of recommendations, new articles or landing pages, redesign, and development of new features are not included.
  • Paid tools, PR publications, backlink placements, and other third-party costs are not included.

Monthly SEO packages

Terms that apply to all monthly SEO packages

Ongoing SEO work within a clearly defined monthly allowance.

What I commit to:

  • I work within the monthly allowance of the selected package and prioritise SEO activities according to the website's actual condition.
  • I implement agreed SEO changes when access is available, keep a work record, and provide a monthly review with the next priorities.
  • I identify work outside the package and any extra cost before that work is carried out.

Before we start, prepare:

  • Provide access to the website, CMS, repository or server when needed, and to Google Search Console and Google Analytics when available.
  • Provide accurate business information and timely approval or materials whenever further work depends on them.

Not included in the price:

I write this so you understand the price before ordering, not after. Everything on the list is something I can do, but it is agreed and charged separately.

  • Work beyond the package's monthly allowance, a full redesign, and new feature development are charged separately.
  • Entirely new articles and larger landing pages, translation, professional proofreading, and expert review are excluded unless explicitly stated.
  • Paid publications, placements, external tools, advertising budgets, and other third-party costs are excluded; no specific ranking or business result is guaranteed.

Website SEO

SEO Start

Up to 5 hours of priority SEO work per month.

What you receive:

Initial review and priorities, keyword research, basic competitor analysis, on-page and technical changes, internal linking, Search Console monitoring, a content plan, and a monthly work review.

Fixed price33.900 RSD($323.74)

SEO Growth

Up to 10 hours of expanded SEO work per month.

What you receive:

Everything in Start at a larger scale, deeper keyword mapping and content-gap work, regular technical SEO, Schema and Core Web Vitals work, Local SEO, content briefs, reporting, and a consultation call.

Fixed price69.900 RSD($667.53)

SEO Pro

Up to 18 hours of advanced SEO work per month.

What you receive:

Everything in Growth at a larger scale, ongoing technical SEO, more landing, category or product pages, advanced structured data, Local and international SEO, backlink opportunities, AI/AEO/GEO, and priority planning.

Fixed price115.900 RSD($1,106.81)

Website speed and technical optimisation

First comes an assessment at a fixed price, and its report gives you the exact price of the speed-up. The assessment fee is deducted from the price of the speed-up if we carry on.

Website speed assessment

Version v1.0

A fixed price and a written report per page template, with the causes of slowness and a fixed price for the speed-up.

Price 29.900 RSD ($285.54)

Website speed-up – implementation

Version v1.0

The changes from the speed assessment: caching, images, CSS and JavaScript, database, server and CDN.

Price from 29.900 RSD ($285.54)

Send an enquiry

Additional SEO services

Terms that apply to additional SEO services

Items ordered when they are outside a monthly package or a larger scope is required.

What I commit to:

  • I work within the clearly defined scope of the selected item and record completed changes where applicable.
  • I notify you before any additional work that would change the agreed price.

Before we start, prepare:

  • Provide the required access, accurate business and content information, and approval when needed before publication or implementation.

Not included in the price:

I write this so you understand the price before ordering, not after. Everything on the list is something I can do, but it is agreed and charged separately.

  • Work outside the stated scope and development not required for the selected SEO service are not included.
  • Paid publications, placements, tools, and other third-party costs are excluded; no particular Google ranking or business result is guaranteed.

SEO optimisation of an additional page / service

Version v1.0

Optimisation of one existing page.

Price 5.900 RSD ($56.34)

SEO content brief / service

Version v1.0

Plan and structure for one SEO text.

Price 4.900 RSD ($46.79)

SEO article writing / service

Version v1.0

Research and writing of one SEO article.

Price 11.900 RSD ($113.64)

SEO landing-page writing / service

Version v1.0

A sales page aligned with search intent.

Price 13.900 RSD ($132.74)

Google Business Profile optimisation / service

Version v1.0

Review and optimisation of one business profile.

Price 11.900 RSD ($113.64)

Additional Local SEO location / service

Version v1.0

SEO preparation for one additional business location.

Price 6.900 RSD ($65.89)

Local citations / service

Version v1.0

Review and preparation of local business citations.

Price 11.900 RSD ($113.64)

Structured data / Schema implementation / service

Version v1.0

Implementation of one schema type or template.

Price 6.900 RSD ($65.89)

SEO migration / redesign / service

Version v1.0

SEO preparation and control for a migration of up to 50 URLs.

Price 28.900 RSD ($275.99)

Backlink profile analysis / service

Version v1.0

Review of links and priority opportunities.

Price 11.900 RSD ($113.64)

Outreach / link earning work / month

Version v1.0

Monthly work to find and process relevant opportunities.

Price 17.900 RSD ($170.94)

International / hreflang SEO / service

Version v1.0

Review and implementation for up to two languages.

Price 17.900 RSD ($170.94)

Additional e-commerce SEO work / hour

Version v1.0

Additional SEO work on categories, products, and the store.

Price 7.900 RSD ($75.44)

AI / AEO / GEO optimisation / service

Version v1.0

Content preparation for clearer answers and citation.

Price 13.900 RSD ($132.74)

Additional SEO work by the hour / hour

Version v1.0

SEO work not covered by another item.

Price 7.900 RSD ($75.44)

Note: The cost of paid placements, external services, tools or other third parties is not included unless explicitly stated.

What can be ordered as an additional SEO service?

Work that is not needed every month or exceeds the package scope can be agreed separately.

SEO content and content briefs

Topic planning, keyword mapping, SEO briefs and the optimisation or preparation of new landing pages and articles.

Local SEO and Google Business Profile

Profile setup or optimisation, local pages, NAP data, citations and work for additional locations.

E-commerce SEO

Categories, products, filters, faceted navigation, product schema, internal links and technical shop issues.

SEO migration and redesign

Redirect mapping, URL changes, canonical rules, sitemaps, indexing checks and monitoring after migration.

Backlink analysis and outreach

Analysis of existing and competitor links, opportunity research and outreach preparation. Paid placements are charged separately.

Structured data / Schema

Implementation and validation of suitable structured data markup for content, products, the organisation and other supported types.

International and multilingual SEO

Hreflang, language and regional versions, canonical logic, URL structure and technical review of multilingual websites.

AI / AEO / GEO optimisation

Adapting content structure for clearer understanding, answer extraction, entities and citations in AI search.

What does monthly SEO work look like?

The same number of hours is not spent on the same tasks every month. I focus on what matters most to the website at that time, within the selected package.

1

Review

I check Search Console, indexing, technical issues, priority pages and changes since the previous cycle.

2

Priorities

I select the tasks that make the most sense for the issues, business goals, competition and available scope.

3

Implementation

I carry out the agreed on-page, technical, content, local and other SEO activities included in the package.

4

Report

I record what was done, what changed and which activities should take priority in the next cycle.

Frequently asked questions

The most important information about packages, additional services and the way I work.

A package covers the agreed monthly scope of SEO work. Depending on priorities, this may include keyword research, on-page and technical SEO, internal linking, local SEO, content planning, structured data, competitor analysis and monitoring.

Not always. An audit is the best starting point for a new or unfamiliar website. If we start with a monthly package and the initial analysis fits within the first cycle, there is no need to pay twice for the same work.

When I have the required access and the change is within the agreed SEO work, I can implement it directly. Larger new features are charged separately.

Yes. Speed optimisation is a standalone service and does not require a monthly SEO package. You order it once, and if the site slows down again later, we can repeat it.

It depends on what slows it down, and that is exactly what the assessment shows: I measure the whole site and each page template separately, so you get the causes, the proposed fixes and the exact price of the speed-up. With heavy images, too many plugins or no caching the difference is often large. When the cause is weak hosting, I tell you exactly what needs to change. I measure speed before and after the changes, so you see a concrete result.

Yes. I speed up and optimise WordPress sites, including themes, plugins and WooCommerce, as well as custom sites built in PHP and other technologies, because I work at the level of code, database and server.

Yes. The scope depends on the package and number of pages. Large catalogues, shops or extensive research may be agreed as an additional service.

Optimisation of existing content, keyword mapping and content planning may be included. Entirely new articles, large landing pages or substantial quantities of content are additional unless explicitly included.

Yes. I can optimise profiles, local landing pages, location data, citations and other local-search elements. Multiple locations increase the scope.

Yes. Work may cover categories, products, filters, faceted navigation, structured data, internal links, indexing and technical issues associated with many URLs.

Yes. Where relevant, I work on content structure, entities, structured data and answer formats that help traditional and AI search understand and extract the content.

Yes. This may include mapping old and new URLs, redirects, canonical rules, sitemaps, indexing checks and monitoring after launch.

No. I guarantee the agreed work and transparent records. Rankings, traffic and business results also depend on competition, website condition, content, demand and search changes.

Google Search Console, Analytics when available, and CMS or code access are usually required. Certain changes may also require server or DNS access. The exact access depends on the work.

 

Send your website address and I will tell you what I would work on first.

Send an enquiry
Website SEO - ranking analysis and organic traffic growth